SKU 
Makers and handmade sellers
Know whether each product covers your materials, labels and time, and price new items with a margin you chose on purpose.
Product profit calculator spreadsheet for Etsy, Shopify, TikTok Shop & Amazon sellers
Sales tell you what sold. Your numbers tell you what's working.
See the real profit on every product and every channel, after fees, shipping and landed cost. Then price, choose channels and restock with confidence, instead of guessing from revenue.
One-time purchaseInstant downloadAmazon, Etsy, Shopify, TikTok Shop, wholesale, Faire
Know your numbers
Healthy shops are run on profit, not revenue
A busy month can still lose money once every fee, label and unit cost is counted. Knowing what each sale actually leaves you is what turns a busy shop into a healthy one.
Pricing
Set prices that protect your margin
See your break-even price and the price that hits your target margin, for every product on every channel.
Channels
Sell where each product earns most
Compare one product across six built-in channels and two of your own, side by side.
Inventory
Restock what makes money
Rank products by monthly profit, so reorders go to the items that pay, not only the ones that sell.
Etsy profit calculator example
Where a $30.50 Etsy order actually goes
This is the first example row in the calculator. Change any yellow number to see how the profit moves.
Etsy sale, one unit
Example data from the fileCustomer paysitem + shipping charged
Etsy feeslisting, transaction, processing
Landed costproduct, freight, packaging
Postage label
Returns allowanceshare of the item price
Net profit per unit
Etsy US fees as set in the file (checked November 2026): 6.5% transaction fee on item + shipping, $0.20 listing, 3% + $0.25 processing.
profit margin on what the customer paid
break-even list price
list price for a 30% margin
The full workbook does this for up to 300 product and channel rows at once.
Multi-channel profit calculator
One product. Same $29.99 price. Four different profits.
The Channel Compare tab runs one product through every channel at once, so you can see where each sale earns the most.
$5.80
difference in profit per unit between the best and worst channel, for the same product at the same price.
Example data from the file: silicone kitchen set, $6.65 landed cost, 4% returns allowance. Amazon includes a $6.10 FBA fee and $3.50 ads per unit; Shopify includes $3.00 ads per unit. Your results depend on your own costs.
Amazon
referral + FBA feeEtsy
listing, transaction, processingShopify
card processing by planTikTok Shop
referral feeWholesale
direct to retailersFaire
marketplace commissionCustom 1
eBay, Walmart, marketsCustom 2
any channel you addPricing & profit margin calculator
A working business tool, not a printable template
Type in the yellow cells. Everything in grey calculates. Nothing is locked.
Price every product for every channel
One row per product and channel. Enter list price, shipping, fulfillment, ad spend and your target margin.
- Net profit, margin and ROI on landed cost
- Break-even price and the price for your target margin
- Status flag: loss, below target or on target
- Monthly profit per product, for restocking decisions
Start Here
Set up in three steps
A short guide with a worked example, so you can start without a tutorial.
Fee Settings
Editable marketplace fees
Pre-filled US fees for each channel, checked November 2026, with sources. Change a rate once and every row updates.
Products
Landed cost calculator
Product cost, freight, duties, packaging, labor and other costs, for up to 200 products.
Profit Calculator
Profit margin calculator
Up to 300 product and channel combinations, with clear status colors.
Channel Compare
Channel comparison
One product on all eight channels, with the price each one needs to hit your margin.
Monthly Summary
Monthly profit summary
Profit by channel after platform plans and subscription costs.
Excel and Google Sheets templateExcel 2010 or newer, Excel for Mac, Microsoft 365, or Google Sheets with a free Google account. No macros or add-ins.
Who it's for
For owners who want to see the whole picture
Sellers on more than one platform
See Amazon, Etsy, Shopify, TikTok Shop and wholesale in one file, and put your effort where each product earns most.
Comparison
Built for sellers on more than one platform
Most calculators we reviewed in November 2026 cover one marketplace. If you sell in more than one place, that means one tool per channel.
| SKU & Sense | Single-platform calculator | |
|---|---|---|
| Channels in one file | ✓6 built in + 2 custom | One marketplace |
| Compare one product across channels | ✓Channel Compare tab | Re-enter it in each tool |
| Landed cost (freight, duties, packaging, labor) | ✓Itemized per product | Often a single cost field |
| Break-even and target-margin price | ✓Every row | Varies by template |
| Monthly platform and subscription costs | ✓Monthly Summary tab | Usually not included |
| Fee rates you can edit | ✓One settings tab | Sometimes locked |
Check it yourself
Everything on this page is the real product
Real screenshotsEvery screen shown is the actual file, with its built-in example data.
Working exampleThe calculation above uses the same Etsy fee settings as the workbook.
Full feature listAll six tabs and their limits, stated plainly.
Clear policiesRefunds, support and EU/UK rights, before you pay.
Pricing
One file, one payment
Product Profit Calculator
Excel + Google Sheets · version 1.0
$19USD, one-time.
No subscription.
No subscription.
- The calculator workbook (.xlsx, 6 tabs)
- Fee settings for Amazon, Etsy, Shopify, TikTok Shop, wholesale and Faire + 2 custom channels
- Room for 200 products and 300 product + channel rows
- Worked examples and a Start Here guide
- A fresh copy of the original file whenever you need one
Secure checkout by PayhipDownload link right after paymentSales tax or VAT added at checkout where required
10-day support and refund window
If the file won't download or open in a supported app, doesn't do what this page describes, or you were charged twice, tell us within 10 days and we'll fix it or refund you.
Product defects are always handled
If a formula in our original file is wrong, we fix it or refund you as your consumer rights require, even after 10 days.
Changed a formula by accident?
Edits you make aren't a product defect, but they're easy to undo. Ask and we'll send a fresh copy of the original file, free.
Your numbers stay with you
The file lives on your computer or in your own Google Drive. There's no account to create.
FAQ
Before you buy
Questions? Email us. We reply within 2 business days.
support@skuandsense.com
Does it work in Excel and Google Sheets?
Yes. It works in Excel 2010 or newer, Excel for Mac and Microsoft 365, and in Google Sheets (upload the file to Google Drive and open it). We tested it in both Google Sheets and Excel before release. There are no macros or add-ins.
What exactly do I receive?
One .xlsx workbook with six tabs: Start Here, Fee Settings, Products, Profit Calculator, Channel Compare and Monthly Summary. The download link appears right after checkout and is also emailed to you.
Does it track inventory?
It doesn't count stock. It shows profit per unit and per month for each product and channel, which tells you which items are worth reordering and at what price.
What happens when a platform changes its fees?
Update the rate once on the Fee Settings tab. Every product row and the channel comparison recalculate automatically.
Does it handle Amazon FBA?
Yes. Set the referral rate for your category and enter your FBA fee per unit in the fulfillment column.
I sell on eBay or Walmart. Can I add them?
Yes. Rename one of the two custom channels and enter its fees. It then works everywhere in the file, including Channel Compare.
What is your refund policy?
- Within 10 days: if the file won't download or open in a supported app, doesn't work as described, or you were charged twice, we fix it or refund you.
- Defects in our file: handled as your consumer rights require, with no 10-day limit.
- Changes you make: not a defect. We'll send a fresh original copy free.
- Change of mind: digital files can't be returned, so no refunds after download, except where the law gives you that right.
EU and UK buyers: before payment you tick a box giving consent to immediate download and acknowledging that the 14-day withdrawal right ends once the download starts. Your answer is recorded with your order and listed in your receipt. If you didn't give that consent, use our EU/UK withdrawal form within 14 days. Etsy orders are also covered by Etsy's own purchase protection. Nothing in this policy limits your rights under the consumer law that applies to you.
Is this tax or accounting advice?
No. It's a planning tool. Amounts work in any currency, and fees are set for US sellers and easy to change for other countries.
Make your next pricing decision with real numbers.
$19 one-time · Excel + Google Sheets · Instant download
Get the calculator $19